“Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” Jim Orr, Universal’s president of domestic distribution, said in a statement, via Variety.

This is actually the first time a movie will have a premiere on Peacock and in theaters! While the streaming service offers free programming, this movie will only be available to Peacock premium subscribers, which costs $4.99 a month. But a new boss baby with a cutting-edge approach and a can-do attitude is about to bring them together again and inspire a new family business. In addition to hitting theaters, Boss Baby 2 will also simultaneously premiere on Peacock on the same day. The Templeton brothersTim and his Boss Baby little bro Tedhave become adults and drifted away from each other. The Boss Baby: Family Business‘ latest release date was set for September 17th, but now we get to see it sooner, and we’ll also have the choice of watching in theaters or at home! The Boss Baby: Family Business is available to watch, stream, download and buy, rent on demand at Hulu, FlixFling VOD, Apple TV, Amazon and Vudu. The animated family flick will be hitting theaters on July 2nd, which is two months sooner than it was last set to be released. It has not broken that number down by tiers.The upcoming Boss Baby sequel is getting a dual release! The studio used this model for Dreamworks’ The Croods: A New Age last fall.Ĭomcast, NBCUniversal’s parent company, says more than 42 million customers have signed up for Peacock.

Universal later struck a groundbreaking deal with major theater chains, which allows it to roll a film out on premium VOD platforms as little as 17 days after its theatrical premiere. In March 2020, as Covid spread globally, the studio announced that it would release Dreamworks’ Trolls World Tour both theatrically and for rental on VOD platforms, in a move that was seen as radical at the time (Peacock had not yet launched). While this is the first time Peacock is benefiting from such a release, Universal blazed the day-and-date trail last year. The former put Raya and the Last Dragon and Mulan day-and-date on Disney+ (for a premium fee), while the latter is releasing Warner Bros.’s entire 2021 slate in cinemas and on HBO Max (at no extra cost). The change in strategy mirrors decisions at Disney and Warnermedia to release tentpole titles simultaneously in theaters and on their own streaming service.

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